About Behavior School

Practical systems, tools, and training for behavior analysts working in schools. Built for real classrooms, grounded in the science of learning and behavior.

Our Story

25 years ago, I stood in front of a classroom of students with significant behavioral and learning needs. One student in particular had completely given up on reading. He struggled so profoundly that even trying seemed impossible.

Then a behavior analyst visited my classroom and modeled a different way forward—using behavioral principles to teach in a structured, systematic way. Within a year, that student gained three grade levels in reading. That moment changed the trajectory of my career.

I realized two things:

  1. 1Behavior principles unlock potential when applied with skill and consistency.
  2. 2Systems matter. Without the right structures, even the best strategies fall apart.
Rob Spain, BCBA, IBA - Founder of Behavior School

Rob Spain, BCBA, IBA

Founder & Behavior Analyst

robspain.com

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Our Mission

We help school-based behavior professionals lead with clarity, reduce overwhelm, and build sustainable systems that improve student outcomes—without burning out the adults who make those systems run.

Evidence-Based

Built on proven behavioral science and field-tested in real classrooms across diverse school settings.

Compassionate

Human-centered approach that respects the dignity of students, staff, and families.

Practical

Tools and systems designed for the realities of busy school environments.

Why We Exist

If you work in schools, you may recognize these challenges:

High‑stakes problem behavior without a clear, shared plan

Implementation barriers and inconsistent fidelity

Exhaustion, competing priorities, and staff turnover

Most teams weren't given a predictable, school‑ready system for behavior change. We're changing that—one practical tool at a time.

Ready to Start Your Transformation?

Whether you're preparing for the exam or leading a district, we have a clear path forward for you.

Founder's Pick

Transformation Program

The complete 8-week operating system for school BCBAs. Stop firefighting and start leading with systems that work.

Learn About the Program
Free Resource

School BCBA Community

Join 500+ school-based behavior professionals sharing tools, strategies, and support in our private network.

Join the Community

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