About Our Behavior School
More than 20 years ago, I was a special education teacher who just wanted to help my students learn how to read. I was working in a non-public school with students who had significant learning and behavioral challenges. One student in particular—who, at the time, wanted to stab me with a pencil—struggled with reading so much that he had completely given up. I had no idea how to reach him.
Then, a behavior analyst walked into my classroom and told me she knew how to teach him to read. I was skeptical. After all, I had been trained in special education—if I didn’t know how, how could she? But I watched as she applied principles from behavior analysis, and the results were undeniable. That same student went from wanting to attack me to gaining three grade levels in reading within a single year.
That moment changed everything for me. Clearly, there was something about the science of learning and behavior that I had yet to understand.
I went from being a special education teacher to a struggling new behavior analyst, trying to make sense of it all. Over time, I evolved into a team leader, developing systems that not only support students but also empower school staff to create meaningful, lasting behavior change—without burning out.
Now, I want to share everything I’ve learned with you.

Why We Exist
If you’re a BCBA working in schools, you’re likely facing some of the same struggles I did:
❌ Managing crisis after crisis without a clear plan
❌ Trying to get teachers to implement behavior plans (but facing resistance)
❌ Feeling exhausted, undervalued, and questioning your impact
The truth is, most school-based behavior professionals were never given a reliable, predictable system for creating behavior change. That’s why I built this school—to give you the structured, evidence-based framework I wish I had when I started.
With this system, you’ll not only help your students learn new skills and reduce problem behaviors, but you’ll also see a transformation in yourself, your colleagues, and the entire school environment.
If you’re ready to move from frustration to confidence, let’s talk.
📅 Book a free call with Rob today!